Visual branding involves taking a logo, corporate colours, fonts and any iconic images — and moulding them into a professional, tailored design aesthetic which is consistently applied across all of an organisation's marketing materials. Doing this creates a visual anchor which helps to reinforce brands and establish strong consumer recognition of products and services beyond the strength of a logo alone.
Design technology:
Consistent use of style and colour A strong corporate design aesthetic has been developed for Affinitext across marketing materials including brochures, advertisements, case studies, product datasheets, business cases, website, tradeshow materials, sales slides, newsletters, e-marketing, product user-interface, stationery, social networking and more.
Visual branding is important for
large and small business Whether you are a large business or a microbusiness, preparing marketing using a consistent visual style is vital to making a professional impression. Colour association helps to reinforce your brand and create easy awareness of your products and services to existing and new clients.
Tell a story through logo,
style and colour Visual branding helps to tie all of the RACP marketing materials together in a visually strong and immediately recognisable style. Materials include the website, intranet site, online educator and student portals, brochures, roll-up banners, presentation folders, Microsoft Word templates for office use and more.
